John Battelle's history of the search has an aloof style that can put off many of the readers. However as a message for the readers, instead of focusing on the books many "look how smart I am" moments, really take a look at some of the ideas of how things could change as information becomes findable.
This is not a book that I would recommend to nuts and bolts geek involved in the computer industry. This is a book that I would recommend to someone who wants to take a non-computer industry and incorporate new ideas for knowledge management and knowledge as part of a product. I look at the place where I used to work and this book would help in two ways: Knowledge Management and consumer data driven product design. We can now provide consumers with data for them to use products more effectively and be able to communicate with them in new ways.
I would use this book as a springboard for innovation to help generate new ideas. But beyond that, don't look for some brilliant insight to an age old problem.
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