Thursday, November 09, 2006

Personalized Search results

John Battelle's Searchblog recently posted about the launch of a new search company, Collarity, that tailors your results to your preferences in a hope of better sifting through the cesspool that is our lovely schminternet.

By tracking the search terms, url choices, and selections of users and visitors, Collarity responds to a user's 'hot spot of interest' (i.e. query) with sites visited by expert-users in that area.

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