As a result of his commitment to understanding the digital space his revenues from being a DJ have seen a dramatic increase now that he practically gives his music away for free and focuses on "super-serving" his customer with an "experience" vs just selling plastic discs. (Sounds very Long Tail right?) He is the first to say, "Music should be free, the experience is what you should be paying for"
is interesting especially if you have had a chance to the read the book, The Experience Economy. People pay will pay more for better experiences. Does that mean that music is now a commodity and all we are seeing is the industry fighting that fact. A fact that many other industries have had to face?
*** UPDATED: I removed the link. For some odd reason it was empty. I don't think I posted it empty. But maybe I did. Either way, my searching the net did not bring up the article :(